Winestore Exhibition Stand – Subtle Elegance with a Distinct Presence
Bolzano
2025
Alex Walcher
Alex Walcher

The exhibition stand for Winestore is defined by its dark, refined color palette, which makes the brand’s signature green stand out with striking clarity. The interplay of light and material creates a calm, sophisticated atmosphere that places the brand firmly at the center.
Two side niches provide space for graphics, subtly illuminated from above to create gentle highlights. A third, more to the right positioned niche with backlit shelves is designed to showcase the wine products to full effect.
An elegant upper frame visually completes the stand, giving it a cohesive, well-balanced silhouette. The result is a presentation that combines restraint with strong brand presence.


